We are an online, RTW label born in the UAE for the modern woman. Our inspiration is a refined sense of style in contemporary fashion, that can be easily translated to your everyday wardrobe. The brand’s aesthetic is minimalistic luxury paired with unique textiles. As a homegrown brand, we believe integrating cultures can bring women closer together through acceptance. By breaking these barriers, we aim to have a community of women working to liberate each other. Our love for this multicultural society and freedom of creative expression in the UAE inspires us to fabricate a product that resonates with a range of cultures, ethnicities, and shapes simply, celebrating women.