Founder and Managing Director of a number of businesses such as Eventra, a successful events company in Dubai. Sirkaya, a growing tailoring business and the famous Happy Egg Restaurant, which turns into the Crab Shed Restaurant at night. She is also the co-founder of Dollhouse Dubai, a budding beauty salon and Fairytales a thriving kids play area and party planning venue. And to top it off she is a mother of 3. Basma is constantly pushing the boundaries of what is possible! She makes comfortable fashion look good and is not afraid to experiment with different styles.