BEENAS is popular for its one-of-a-kind personality and therefore will always remain en vogue. With a life of over 20 years in the fashion industry, ours is a fashion house that has survived the test of time and progression, solely on the merit of its innovation, values, and talent. An invincible name in haute couture Jalabiyas, BEENAS is accustomed to designing summer wardrobes for the jet setters as well as gold embroidered trousseau collections for the affianced. Beena Soni, the whiz behind the name, clearly feels the pulse of her patrons. She artfully blends exquisite elegance with contemporary comfort to create entirely new collections of Jalabiyas, year-on-year. Her penchant for unconventional shades, her expertise with intricate embroidery, and her commitment to being distinctive, keep her at the top of every fashion list in the GCC. Beena Soni seeks her designing inspiration from the day-to-day life around her. Therefore, in spite of new trends being introduced and unique fabrics being developed, the luster of BEENAS shines forth the brightest, illuminating the nobility of the UAE with its brilliance and excellence.