Latifa Bin Haider is an Emirati social Entrepreneur. She earned a Bachelor of Science in Business Administration from the American University of Sharjah where she majored in Management and minored in Finance. While at university she co-founded Mental Health AE, an initiative with aims to raise awareness about the importance of mental health and aid those who haven’t had the opportunity or platform to voice their challenges. During her senior year in university, Mental Health AE was selected as one of the top 10 teams to participate in the Ma’an Social Incubator - Abu Dhabi Government. Soon after graduation, she entered the Emirati Development Program (run by Dubai Startup Hub) with Baytuki and won. This achievement enabled her to raise an initial investment. Additionally, she won two other entrepreneurship competitions with both Baytuki and Mental Health AE in StartAD (NYUAD). As a young Emirati woman, she wants to empower the women in her society with opportunities and education. She brings to Baytuki, fresh insight and understanding of the value of the youth for the UAE’s future. Every item in Latifa's wardrobe has been delicately picked out by her to reflect her leadership and inspiration.