The duo behind the “underabaya” is back with an artistic abaya collection you won’t resist
Hind Khalid and Rawda AlSuwaidi talk to us about their latest embellished abayas you need to shop before Eid al Adha.
It all started in 2015 when high school best friends, Hind Khalid (27) and Rawda AlSuwaidi (28), decided to deep dive into the world of entrepreneurship. Since its inception, Sole has been received with arms wide open all over the UAE. Being one of the early joiners on Boksha and top boutiques, Sole has soon garnered an online following that helped them create authentic abaya collections that filled a market gap. “Boksha helped us reach customers who enjoy shopping online, paying online,all with a click of a button. They made our lives and our customers’ lives much easier. Through Boksha we were able to reach a new audience and turn them into valued customers,” says Hind.
The Emirati duo has created the acclaimed “underabaya”, a light-weight, button-down flowy dress to style under your abaya hence cutting down on layers and layers of unnecessary clothing, yet looking fabulous.
This season, Sole decided to switch things up a little bit and released a chic yet playful abaya collection that features big pockets and intricate beadwork. The hand-embroidered abayas come in an array of lightweight fabrics to keep you going through the hot summer months. “We love beads and pockets and so in this collection, we decided to focus on just that. At Sole, attention to detail and fabric selection is our number one priority. The typical Sole customer loves the casual yet chic look and dares to wear coloured abayas,” comments Hind.
Favoured by influencers like Fatma Husam, Hamda Qayed, Sarah Matarr, and Maitha (Al Maaaith), Sole is one of those brands you always need to keep an eye on.
Rawda adds: “We’re always launching new designs and that’s what excites our customers the most. To confidently style our new collection, we suggest you pair one of our abayas with an underabaya (you will never go back from this), a kitten heal, and accessorise with your favorite bag.”
While the abaya designs are simple, the detailed beadwork makes all the difference. Shop the collection here.